Atlanta is home to some of today’s hottest artists. Oftentimes, among all these amazing talents, producers get overlooked on an underground scale. When we started this Beat Maker series a little over 3 months ago, we showcased a NY-based producer by the name of Radicule. Shortly after, we made our way down to Atlanta to showcase Waitmattno, and today that’s where we return.
ATLNuke is a rising Atlanta-based producer who’s managed to work his way up and generate a nice buzz for himself. We had the time to sit down with him and get insight about; current work, inspiration, and what’s currently on his playlist now.
How did you start producing and what gave you the motivation to stay with it?
I was rapping at first and couldn’t afford the beats I wanted so I just started making my own shit. what kept me motivated was the bad bitch*s, fast cars, money, fame lol but Nah for real, what kept me motivated was the enjoyment of making something out of nothing.
Oftentimes it’s always harder for producers to get their content out there. What kind of marketing is involved in music production?
It takes a lot, to be honest, it’s just the matter of fact if you can connect your dots and actually get up instead of sitting behind your computer all damn day. Producers got to step out and show their face.
From a producer standpoint, how involved should the artist be in the recording and post-production stages?
At least ⅓ of the time but if he trusts his producer/engineer he doesn’t need to be there at all. It’s us producers who usually put the sauce on it and turn it into something amazing alongside the engineers of course.
What are some of the biggest mental tools you can obtain to be successful in this field?
Determination, patient’s, self-improvement in general. Once you get those on lock, you’re good.
Maintaining a successful career takes a lot of work and commitment, how much time do you dedicate towards your work?
I’m almost at my 10,000-hour mark but Nah for real I studied videos before I even touched the program. Even after that, I waited months, almost a year to put out a body of work. I just sat and learned the program to the best of my ability at that moment of time.
There are times in a career when life isn’t going your way, how do you keep your mind on your work without losing focus?
I just remember shit could be worse so just keep moving forward. Staying Positive. A lot of self-motivating I guess.
What is your biggest accomplishment as a producer?
Being the first producer to make a whole mixtape with nothing but foreigners speaking their language on it. Being the first producer to make a skate video with him actually skating in it. That’s just something, but accomplishing in my eyes is something life-changing and that hasn’t happened yet.
Would you categorize your production into a specific genre?
I couldn’t tell you even if my life depended on it. I can make shit you can trap, skate, dance, and even smoke too. I’m everywhere with it.
What are you working on now?
I’m actually about to drop the first producer made skate video with the homies and I actually have a couple of clips of me skating so it’s lit. But that’s about to drop soon and Foreign Exchange 2 is almost done so I’ll be dropping that sooner than later. I’m not in a rush or anything to drop shit, it’s all about timing.
I know you used to skateboard, who are some of your favorite skaters?
Grant Taylor, Dylan Rieder, TJ Morrison, Anthony Williams, Akobi Williams, Judah, Ellias(E-Dubz), Tfunk, Patric Wolf, Brad Cromer, and Jason Dill.
Who have you been listening to recently?
Sonny Digital, Metro Boomin, Asap Mobb, Justin Bieber, F12, AK( Mr RoundTrip) ,Tgmf, Benji Blue, BigDawg, Pg, Hugh Bloww, Prince Okezie, KKyatsy, EMoney, FlighShit, ChakaDank, Ckent and the rest of the homies.
Well, there you have it, folks. We got the time to pick the brains of one of the hottest underground producers based in ATL. Thank you for your time ATLNuke and glad we could give the people a clear overview of the man behind the work. We’re looking forward to all the work you have lined up for next year. Is there any last thoughts you wanted to share?
Keep moving forward, keep your head up even through the bullshit and do you. Always do you and this will probably be one of the few interviews I do.