Name: Rob Jordan
Born & Raised: Corpus Christi, Texas
Childhood Upbringing: When I was a kid I was always around music a lot. My dad use to be a drummer for a local Tejano band, they would do a few gigs around corpus. I just remember always seeing how much fun he had while playing. My brother was also a really good drummer back in high school, he was really talented he would Get a 1 in state competitions. So I guess you can say music just runs through my family veins. When I was a kid I played a lot of different sports, I was okay at some but I was defiantly the best at baseball. I wanted to be a professional baseball player when I was little, but I stopped playing around when I was 12, I guess I just lost interest. My parents worked a lot so they would drop me and my brother off at my grandmas house and she would take care of us and my 2 other cousins. We were some bad kids I remember my grandma would get so mad at us because we would always destroy her house by playing sports inside. My Cousins put me on to so much music as a kid, they showed me “Michael Jackson’s Thriller” album (which is still one of my favorite albums of all time) We would watch 106 & Park everyday! I remember it was around the time when Kanye and 50 Cent were coming up, I remember watching Kanye drop the video for “Slow Jams” and that’s the moment when I fell in love with Hip-Hop music.
Background: I’m an in-house producer for a collective called “NewSouth” consist of 5 artist (Chris J, DeshaunWavez, Chris Balderas, Donny Scotts, & Davin) and our in-house graphic designer Bailey! I recently putout my debut project “90’s Kids” which was a huge milestone for me I feel, it really brought out so much of me asa producer. I spent almost 10 months working on that project and I just feel like I progressed and learned so much while working on 90s kids!
Current Projects: I’m thinking about maybe putting out a beat tape soon, I want it to be something everyone can vibe to. Don’t want to really have and hard 808 drums, just some smooth records that people can go cruise to. I can’t really speak too much on this other project that’s being worked on, but I will say that there are a lot of waves coming soon.
1. How did you start producing and what gave you the motivation to stay with it?
Its kind of crazy story how I started producing, I say it has to do with fate. One day I was on YouTube and saw a video of J.Cole making a beat, I then went on twitter and put out a tweet saying “ I wish I knew how to make beats, creating music seems so cool”. Within 5 minutes I had a reply from a friend I went to high school with named Adrian, we didn’t really talk much but we knew each other. Little did I know that tweet was going to change my whole life, he replied with a link to this free program to make beats. I got on it and started learning everyday and fell in love with making music. I was around the age of 16 when I started making beats, my beats weren’t all that good from the jump because I still didn’t know what I was doing, but I learned more and more everyday. When I was 17 in my Jr. year in high school I made this beat tape with about 20 beats, and I made cd’s and passed them out friends I had in class. By the end of the day I ran out of tapes, and I had so much people showing me so much love in the halls. I had kids coming up to me that I didn’t even know saying we were free styling to your beats, keep making them dope beats. That gave me so much joy and inspiration because I felt like I was doing something right, and it was something that I loved doing. Making music was still kind of just a hobby for me until my first semester of college. I went to this community college called Del Mar for one semester because my parents wanted me to go to school and get a good job. I was still kind of lost not knowing what I wanted to do with my life, but then one day I was on campus with my friend Andre and he saw his friend Don, and he told me you should make beats for that guy he’s talented. So that’s where I met Donny Scotts at college (again a story of fate) Don was apart of a collective called “NewSouth” he showed me all of their music and I was amazed by how much talent these guys had. This group was looking for a producer and I was slowly starting to make a name in my city for making beats and they wanted me to be apart of their collective. I joined the group and thats when everything changed! All I wanted to do was make music, my craft got better and I knew I had so much potential, so I made a big decision and dropped out of college to pursue being a music producer.
2. What are some of the biggest mental tools you can obtain to be successful in this field?
Patience is big key in being successful, not all of your ideas are going to work right away, everything takes time is what I’ve learned. I’ve seen guys with a lot of potential give up because they were so impatient when it came to their music whether it was lack of plays they got on their songs or just frustrations in blocks. I say if you can master patience you can master anything. Also you got to be strong, there’s going to be a lot of people who will doubt you at first, but you got to use that as motivation to prove them all wrong! You just got to be super confident in yourself and your craft. Never lose sight on the bigger picture because there will be a lot of distractions trying to hold you back.
3. Maintaining a successful career takes a lot of work and commitment,how much time do you dedicate towards your work?
There are no off days, I want to be great and I know greatness doesn’t just happen over night. When I wake up usually the first thing I do is open my laptop and try start making a beat. Before I go into my job I try to start a draft at least, and when I’m at work all I think about is music 100% of time so that way I don’t have to be there working a 9-5. You got to make this a grind put in long hours and overtime because you’re only going to get better each time. I feel like there is no way you can fail if you keep grinding hard, so I try to put as much time as I can into this music.
4. There are times in a career when life isn’t going your way, how do you keep your mind on your work without losing focus?
Theres always going to be those moments when life is trying kicking you down, but that’s all apart of the journey. I think sometimes I work better when life isn’t going the way I want it to, when I was in high school I was going through some depression and making music was a getaway for me. Because I would forget about all that darkness and problems weighing down me. Music made me happy, music saved my life. I would use all that negative energy and use it as a motivation to create something positive out of it. Goes to show that in darkness we bloom. Also another big thing is keeping the people who I love close to me because they always find a way to motivate me or inspire me and I am thankful for that.
5. Do you work solely as producer or do you engineer as well?
As of right now just focusing on producing. I still feel I got more to learn, but there are a few times when I ask my friends to send vocals so I can try experimenting on engineering. I defiantly want to engineer more in the future but for right now I just want to get really good at my craft of being a producer.
6. Do you prefer to work with big names or newcomers?
I want to work with anyone who’s willing to put the work in. If I see you have potential and ambition I’m always down to create. I’m really just focusing on my producing for my collective NewSouth as of right now, we got a lot heat dropping soon!
7. What’s currently on your playlist?
Me and my friends were on YouTube watching a bunch of old videos from the early 2,000s, so as of lately I’ve been listening to a lot of old 50 Cent’s albums, some Erykah Badu and also The Chromatics. But I always have to have my biggest inspirations in my playlist such as Kid Cudi, Kanye, Pharrell, Frank Ocean, Charlie Wilson, and Michael Jackson.
8. What’s your favorite record that you’ve produced?
That’s really hard question, I’ve produced so many tracks over the past few years, but I would say it would have to be a tie between 2 songs. One called “3Six (feat. Donny Scotts)” that was on 90’s Kids, and the other song would be “Elevator (feat. Chris J & Donny Scotts)” both of those songs just have so much good energy, I could tell people really loved those records because when we did live shows there would be people there singing the lyrics along with us, that’s a really cool feeling.
9. Would you categories your production into a specific genre?
It’s hard to say, mostly because I want to keep my music versatile. I don’t want to stick to one sound, I want the listeners to look through song credits and be shocked that I produced that song just because it sounds so different from my previous work. However I do like to sample a lot, I can thank Kanye and J Dilla for inspiring me for that, I also like to make hard trap beats, or something funky. It just really depends on what vibe I’m feeling
10. If you had $2,000, how would you double it in 24 hours?
Only 2 ways I could see me doing this. Option (1) would be going to Vegas and hitting up a casino. Option (2) I would find someone who was willing to bet $2,000 on a game of NBA 2K17.
Lastly, is there anything you’d like to close with?
Find something thats makes you happy, it’s going to make life that more easier. Don’t live your life through your parents dreams, Do whatever it is that you want to do, and don’t stop grinding till you get there! Block out the distractions and all the negativity thrown your way. Oh and one last thing:
“NEWSOUTH IS UP NEXT! WE’RE ABOUT TO KNOCK THAT DOOR DOWN”