Nashville-bred 24.’s debut video ‘Lose My Mind‘ is assured, polished, and clearly, the work of a rising artist. Directed by SECK, the video takes the avant-garde route, one in which 24. wanted to capture her style and the various symbolism involved.
Sonically, the song has multiple layers and much like the video, each part manages to showcase a different side of 24. alluding to the range and artistic prowess she possesses. “I learned that the process of creating a music video is a lot,” said 24. in an email to SL. “A lot goes into attempting to bring your song to life for everyone, but it’s all worth it in the end.” Check out the new video down below and let us know what you think.