Nigerian-born, London-based 808vic has created a unique lane for himself with an innovative mixture of pop and R&B elements. With an upbringing of rich, almost obsessive involvement in music, his latest offering, ‘lived to love,’ is a testament to his artistic prowess. The song also dives deeper into the more thoughtful and emotional subject matter, adding a more personal feel to his music. With such a meticulous production, it’s difficult to pinpoint a highlight of ‘lived to love,’ but 808vic’s vocals are the ultimate winner. Alongside the single is an eye-catching Marcus Forde and Vivian Vince-directed video that ties everything together.
‘lived to love‘ is now available on all streaming platforms, and you can check out the song’s new video below: