An independent artist epitomizing the next generation of Black eclecticism, Atlanta-born artist Cam the Artisan explores the intersection between hip hop, soul, and dance, with his penmanship and poetic style exuding vulnerability. With a discography packed full of a wide range of emotions, he demonstrates his range and depth as an artist in a way that listeners can relate to. This smooth yet intentional approach to his records draws comparisons to artists such as Smino, Goldlink, Noname, Vince Staples, and more.
His latest Stephen “Swanky” Gordon-produced single ‘Believe It,’ is a high-energy song with a strong melodic hook and carefully crafted penmanship in response to Cam’s internal feeling of questioning his belief in himself and the outside world. The introspective record allows Cam to speak about his staggering disbelief in recent times and understand the negativity is all in his head, realizing it’s something he can overturn quickly. The song is also accompanied by an impressive Jacob Rink-directed video that brings the record to life in a way that showcases another side of Cam the Artisan’s artistry.
Listen to ‘Believe It’ below and make sure to keep the budding artist on your radar.