Ease World’s videos are an exact representation of why he is such an unmatched artist with his own unique style. Repackaging nostalgic moments of the past, Ease World offers a bold new look that pays homage to those who inspire him while carving his path in the process.
Quickly bursting onto the scene and the radar of many people, Ease World returns with the video for his 2021 standout single ‘Cool Boy.’ The video takes all the elements that make him cool, and he creatively shines through like none other. Leaning into the early 2000s aesthetic, the visuals take the single’s original cover art and use cutouts, bringing the artwork to life. “The cutouts were inspired by Lupe Fiasco’s ‘I’m Beamin’ video, where they did the same thing with cutouts,” Ease World shared. Coming up with all the concepts for his videos with the help of his core team, it’s evident that Ease World isn’t lacking in the creativity department.
‘Cool Boy’ is Ease World at his best. The song and accompanying music video pique anticipation for what’s to come, which will likely continue the trailblazing sound he continues to hone in his previous singles.
Watch the video for ‘Cool Boy’ below: