LA-based collective grouptherapy. is back with another single, this time showcasing solo vocals from Jadagrace and a hard-hitting beat from Solomon Fox. Known for her unique vocal layering and ability to find a pocket over any beat, Jadagrace was right at home on this one, sounding confident as ever. Reminiscent of 2000’s pop, “Brand New” has a bounce to it uncommon in many tracks today, and right when you feel it’s going to take a pop approach, Jadagrace switches it up into a smooth flow. Speaking on the new release, Jadagrace shared, “I finally feel like after being at my lowest, it’s only up from here, no matter what life throws at me.”
Jadagrace also values a strong visual identity. Directed by Melody Hansen and Gabriela of Jumelles Studio, the music video for “Brand New” introduces the artist’s vision and showcases her unique style. Tapping into a hyper-euphoric sound, Jadagrace raps with an unshakeable confidence that compliments the production that is ever so lightly accompanied by electronic elements. Her voice is both an instrument and an amplifier for her illustrative lyrics that surround the exhilarating lifestyle of a young artist on the rise.
“Brand New” is yet another example of grouptherapy. pushing the boundaries of music. Having been on a run this year with no signs of slowing down, “Brand New” adds to the collective’s ever-growing music catalog. Listen to the new single below; if you enjoy it, I’m sure there’s something more for you in the back catalog.