Following his recent feature on Black Noi$e’s album “Oblivion,” GVVAAN has returned with an ambitious new sound and visual for his debut R&B album, “Oi!.” Accompanying the album is a brilliant visual for the intro track “Initiate,” captured by Eli Salcedo and co-directed by GVVAAN.
Described as a shift in momentum, Gvvaan’s debut R&B album “Oi!” is a testament to his true capacity. Persistently making melodic and avant-garde strides, GVVAAN spent a few years developing a new sound and transitioned into a smoother sonic spectrum with ease. He thematically uses “Oi!” as a recurring ad-lib throughout the album, positively charging everything he says with a full-on purpose to reestablish R&B infused song format. Through great taste in production and amazing song-writing ability, GVVAAN’s debut album “Oi!” solidifies his position as a breakthrough artist worth keeping tabs on.
GVVAAN has caught the attention of many by continuously pushing the creative envelope with his releases and doesn’t disappoint with “Oi!.” The album is a hyper surreal blend of trap-based elements, incorporated with classic song structure and pop adjacent subject matter. The groove is set with the majority of the tape’s production covered by Atlanta producer MTRSPRT, and features highlights from other notable producers such as EVK95, AR, and more. However in his new visual for the song “Initiate,” GVVAAN takes it a step further cementing himself in a concrete jungle with unlikely artistic turns around every bent corner. Through a series of vignettes utilizing an array of unique motifs, GVVAAN highlights the nostalgic details involved in his nuanced gritty-New-York-City-based upbringing.