Instagram CEO Adam Mosseri announced Friday that the photo-sharing platform would start hiding “like” counts on some U.S. users’ posts starting as soon as next week.
The testing in the US will include a limited amount of users as it rolls out starting next week. Those who see the change won’t see like counts for others’ posts but will still be able to see the likes for photos and videos that they post. Those affected should see a notification that they’re a part of the test.