Interview: Kentucky Rapper E the Profit Discusses His Debut Project ‘E For Effortless’

    Kentucky’s E the Profit Is Just Getting Started, and He Has a Lot to Prove.

    The Bluegrass State isn’t exactly the first place to come to people’s minds when discussing rising artists or musical talent. Still, rappers like Jack Harlow, EST Gee, and 2KBABY have proven musical talent within Kentucky’s borders. Another artist currently generating a buzz is Northern Kentucky’s E The Profit.

    At 22-years-old, E The Profit continues his musical self-discovery and self-expression journey. With a handful of singles out this year, including the praiseworthy track ‘Bluegrass,’ that essentially put him on my radar, E The Profit makes his formal introduction with his debut project ‘E For Effortless. The eight-song project is filled to the brim with personal narratives and an astonishing amount of emotional depth that gives listeners a glimpse into the world of E The Profit.

    We had the unique and long-awaited opportunity of catching up with E The Profit. We discussed everything from the creation and narratives present on the debut project to his struggles to achieve balance and those precarious pendulum swings. Check out the full interview down below, and make sure to stream ‘E For Effortless.’

    “When it comes to creating, I realized that if you only do what’s expected, you’ll never be able to reach your full potential.”

    Your debut project is finally out. How do you feel about that?

    I’m feeling good. It’s been hard keeping all of that music in, and I’m just excited for this to be the introduction to me for a lot of new ears.

    Music is truly the best outlet to express one’s creativity, emotion, and depth. So, what is the creative process behind your music? What inspires your sound?

    My creative process doesn’t have much to it. I like to make sure I’m as relaxed as possible when I create. I try not to think when I’m making music, and it helps keep things flowing and organic. My sound is inspired by my life and the people around me, and I try to take my experiences and express them through music.

    Photos by Jordan Phillips. Courtesy of the artist

    You have a distinct sound, especially coming out of Kentucky. How would you describe it?

    I’d say my sound can’t be categorized. Every song, I make something different than what I’ve dropped. I try not to put myself in a box or give anything a label.

    I can tell that you put some time into it, but I also know that it’s something that comes to you organically. Who would you say are some of your musical influences?

    My biggest musical influences are Wayne, Drake, Ye, and Jay-Z. I feel like they’re the blueprint to a successful artist.

    It seems like ‘Bluegrass’ was mine, and many other people’s first introduction to you. How did that track come together?

    Funny story. I had Covid when I wrote that song. The producer, Rocco Roy, sent over a pack, and while I was whipping around the city, it just came together. So, since I was isolated, all I could do was drive around and listen to beats or stay in the crib. I wrote it all in the whip that day.

    Even the video is pretty crazy. I’ve never been to Kentucky, but I felt like the visuals did an excellent job of giving me a glimpse into the Bluegrass State. What was it like working on that?

    It was honestly my favorite video to shoot. It didn’t even feel like we were working, and we just got together and drove around the state. Everything was genuine and authentic as hell, which is why I loved it so much.

    Outside of recording, what else have you been doing to keep your creative juices flowing?

    To stay creative, I try to stay comfortable. I lift and hoop because it helps clear my mind and keeps me healthy. Always gotta’ take care of your mental.

    Yeah, most definitely. As a creative in general, making sure you take care of your mental is essential to creating. Do you think that’s spoken about enough, especially in the music industry?

    I think it’s spoken about a lot more than it used to be, but there are still some people out there that don’t take it seriously for sure.

    The project also sounds like it was approached with a clear mind. How would you say you’ve grown over the past few years as a rapper and person?

    As a rapper, I’ve learned to lose my expectations. When it comes to creating, I realized that if you only do what’s expected, you’ll never be able to reach your full potential. Some things just can’t be planned, and those are usually the best things that happen. I’ve learned more about myself than I ever have as a person. I’m 22-years-old, and that change mentally from 18 to 22 is ridiculous. I’ve become more protective of my time and energy because those are two things no one can afford to waste.

    Other than yourself, who are three artists that should be on everyone’s radar right now?

    I think people should get hip to The Homies, Roadrunner TB, and Veeze.

    And lastly, what advice would you give to all the up-and-coming artists trying to follow in similar footsteps?

    Stay away from comparison. Everyone’s journey is going to be different. Keep working and don’t get comfortable. Everything else will take care of itself.

    Stream ‘E For Effortless‘ below.


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