Kanye West has been relatively quiet lately, but on Friday morning it was announced that he’s signed a ten-year partnership deal with Gap.
Called “Yeezy Gap,” his special line will deliver “modern, elevated basics for men, women, and kids at accessible price points.” It will be developed by the Yeezy design studio, with West as creative director and Mowalola Ogunlesi as design director, and hit stores sometime in the first half of 2021.
The partnership looks like a win from both angles: West has been speaking about his desire to work with Gap for years, telling Style.com in 2015, “I’d like to be the Steve Jobs of the Gap… I’m not talking about a capsule. I’m talking about full Hedi Slimane creative control of the Gap.” West also worked at a Gap store as a teenager in Chicago.
