NOVEL—ACME’s ACME/PLATONICLOVE Collection was created mainly to introduce a new ethos for the brand under the light of ACME — an acronym for A Company That Makes Everything!
“We really want to be more than t-shirts and hoodies because the sky’s the limit ya know and anything is possible with effort and a strong support system.”
This PLATONICLOVE Campaign promo serves as a tribute to some of West’s closest friends that love, support and inspire him in his day-to-day life as well as with NOVEL—ACME!