Based on all that he accomplished in 2022, Reuben Vincent is arguably one of the hardest-working rappers out right now. It’s not just the Charlotte rapper’s timely flow and relatable lyrics that have transfixed his peers, Vincent’s inherent wisdom and tone stretch far beyond his years. His career trajectory shows that mainstream success doesn’t depend on talent alone but comes with dedication, hard work, and patience.
With his Roc Nation debut, Love is War slated to drop later this month, he drops off his brand new video “HUMBLE BEAST.” Directed by Timmy Shawley and its12vy, the video is just the latest example of Vincent’s dedication to his art and willingness to push himself to new creative heights. His wordplay, cadence, and sound are packaged together to display his growth as he continues to refine and add to his catalogue of skills.
This new offering sees Reuben Vincent hitting both his musical and creative stride. Luckily, with an album set for release in 2023, fans will not have to wait long for new music from one of hip-hop’s freshest new faces.
Watch the new video for “HUMBLE BEAST” below.